We are determined and excited to do our part in building a better world for future generations.
We want to find better ways of offering children amazing clothes, by minimising our impact on the environment, and improving the conditions for the people involved in bringing our design ideas into children’s lives.
We focus on selecting better and more responsible materials, such as organic cotton, recycled polyester and livaeco viscose.
We are proud to have many of our products GOTS-certified.
We conduct an ethical business with respect for human rights and decent labour standards.
Based on a clear code of conduct, we have built close relationships with our suppliers to continuously safeguard and improve the welfare of everyone involved in our supply chain.
As a member of amfori BSCI (Business Social Compliance Initiative), independent experts help us to examine the working conditions and improve the social performance in our supply chain. For example, by ensuring no discrimination, fair remuneration, decent working hours, occupational health and safety, no child labour, and no corruption.
Growing up is a journey full of learning and milestones, all while having fun. We want to give children the freedom to choose clothes that match their personality and mood, and to inspire them to be strong and confident.
It is important to us that all our materials and fittings make the children feel comfortable and give them freedom to play and grow. We believe that all kids are cool, and we want to encourage them to believe in themselves.